ThriveOn Collaboration


GMF-MCW Partnership Newsroom

Story of Bronzeville’s Past, Present & Future to be Told Through Artwork Featured at ThriveOn King

Milwaukee, Jan. 9, 2024 – Over 20 acclaimed and home-grown artists will bring the history and heritage of Bronzeville to life throughout the first floor of ThriveOn King, the new community hub being developed on North Dr. Martin Luther King Jr. Drive by the Greater Milwaukee Foundation, the Medical College of Wisconsin and Royal Capital.

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JobsWork MKE to Bring Focus on Employment and Advancement to ThriveOn King

Milwaukee, Jan. 19, 2023 - JobsWork MKE, a local nonprofit that helps community residents achieve sustainable employment while strengthening neighborhood economies, will be relocating to the ThriveOn King development as a tenant partner. The organization’s community-based mission aligns directly with the ThriveOn Collaboration’s economic opportunity focus area.

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Anonymous Donor Gives $1 Million to Foundation for ThriveOn King Development

Milwaukee, Wis., Nov. 22, 2022 - A $1 million gift to the Greater Milwaukee Foundation’s Greater Together Campaign toward the redevelopment of the historic ThriveOn King building shows how a transformational project driven by the community is also being supported by the community.


ThriveOn King Building Construction to Commence

Milwaukee, Wis., June 7, 2022 – The ThriveOn Collaboration announces today is the official start of construction on its ThriveOn King building, located at the former Gimbels-Schuster’s building at 2153 N. Dr. Martin Luther King Jr. Drive.

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ThriveOn Collaboration Welcomes Versiti as Anchor Tenant

Milwaukee, Wis., May 24, 2022 - Versiti Blood Center of Wisconsin is excited to announce a new community resource and permanent blood donation center on Milwaukee’s North Side within the ThriveOn Collaboration’s ThriveOn King development.

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ThriveOn Collaboration to Bring High-Quality Early Childhood Care and Education Center to ThriveOn King While Mobilizing $5 million for Current Neighborhood Providers

Milwaukee, Wis., April 22, 2022 – The ThriveOn Collaboration is doubling down on its commitment to expand access to quality early childhood education through investments that will support neighborhood providers and add significant, new services needed in the community.

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Food Hall Added to Mix for ThriveOn Redevelopment on King Drive

Milwaukee, Wis., Nov. 15, 2021 - The $105 million ThriveOn development in Milwaukee added a food hall to its mix of uses after it doubled the amount of community and commercial space on its ground floor. Milwaukee Business Journal

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A Food Hall Will be Among the New Uses in the $105 Million Redevelopment of the Historic Former Schuster's Store in Bronzeville

Milwaukee, Wis., Nov. 15, 2021 - The food hall would be on the street level of the development, known as ThriveOn King, 2153 N. King Drive. The space could house one main vendor, or three to four vendors, depending on the needs of its future tenants. Milwaukee Journal Sentinel

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ThriveOn King Project Grows By $20 Million

Milwaukee, Wis., Nov. 14, 2021 - The ThriveOn King project, a conversion of the former Schuster’s department store into apartments and office space, is moving forward, but at a much greater cost. Urban Milwaukee

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ThriveOn Collaboration Construction Updates

Milwaukee, Wis., Nov. 10, 2021 - Update on the progress of ThriveOn King construction.

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Seventeen Small Businesses Receive Greater Milwaukee Foundation Loans

Milwaukee, Wis., Sept. 22, 2021 – For the 17 recipients of ThriveOn Small Business Loans from the Greater Milwaukee Foundation, access to new capital is offering the opportunity to reopen, hire or sustain or improve business operations in a variety of ways. Approximately 40 jobs are expected to be created or re-established.

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Construction Nears on GMF-MCW-Royal Capital Site, Introduced as ThriveOn King

Milwaukee, Wis., Jan. 26, 2021 – With construction imminent, the community-centered ThriveOn Collaboration has announced ThriveOn King as the name of its physical home at 2153 N. Martin Luther King Jr. Dr. The collaboration’s lead organizations – Royal Capital Group, the Medical College of Wisconsin and the Greater Milwaukee Foundation – anticipate work will begin in spring 2021, now that the purchase of the former Gimbels and Schuster’s Department Store building is complete.

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Royal Capital Group Announces Purchase of Former Gimbels and Schuster’s Building on King Drive

Milwaukee, Wis., Dec. 15, 2020 – Royal Capital Group (RCG) today announced the purchase of the former Gimbels and Schuster’s Department Store building. The building, located at 2153 N. Dr. Martin Luther King Jr. Dr. in Milwaukee’s Halyard Park neighborhood, has approximately 455,000 square feet and is slated to include office space, programming for early childhood education and health and wellness, affordable apartments, and a new construction of a 300+ stall parking structure.

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Community-centered Collaboration Led by MCW, GMF and Royal Capital Group Announces Name, Key Focus Areas

Milwaukee, Wis., Sept. 10, 2020 – The community-centered collaboration led by the Medical College of Wisconsin (MCW), the Greater Milwaukee Foundation (GMF), and Royal Capital Group has chosen the name of the ThriveOn Collaboration as the organizations continue deep resident and stakeholder engagement together to inform priorities and investments for supporting a thriving King Drive corridor and its connected neighborhoods.

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Plan to put $15 Million in City Financing Toward Redevelopment of Former King Drive Schuster's Advances

November 19, 2019- A historic department store, north of downtown Milwaukee, would be converted into apartments, offices and other new uses - with the city helping finance those renovations - under a plan being recommended for approval. Development firm Royal Capital Group LLC plans to convert much of the building into 131,000 square feet of offices and research space, with Medical College of Wisconsin and Greater Milwaukee Foundation serving as anchor tenants. Milwaukee Journal Sentinel

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Medical College of Wisconsin Studying Disparities

May 11, 2019- The Medical College of Wisconsin is studying racial disparities in cancer deaths, breast cancer, colorectal cancer, and smoking with funding from the Greater Milwaukee Foundation. Channel 3000

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Greater Milwaukee Foundation and Medical College of Wisconsin Announce Joint Vision for the Milwaukee Community

March 29, 2019- The Greater Milwaukee Foundation and the Medical College of Wisconsin have created a partnership to create a safe place for the Milwaukee community. Through their partnership they’ve announced their vision: “a Milwaukee that is equitable, healthy and thriving for all.” Milwaukee Courier

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Medical College, Greater Milwaukee Foundation pick King Drive site for city initiative

March 26, 2019- The Medical College of Wisconsin and the Greater Milwaukee Foundation have selected a former Gimbels-Schuster’s Department Store property on North Dr. Martin Luther King Jr. Drive as their new location for their city initiative. Milwaukee Business Journal

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Media Relations Contacts

Greater Milwaukee Foundation
(414) 336-7048

Medical College of Wisconsin
(414) 955-8761