ThriveOn Collaboration

The dream we all share for our children, our families and our community is to thrive. Not just to survive and get by, not just to improve – but to grow and flourish and succeed.

The historic, community-focused ThriveOn Collaboration was founded by the Greater Milwaukee Foundation (GMF), the Medical College of Wisconsin (MCW) and Royal Capital with a joint vision for a Milwaukee that is equitable, healthy and thriving for all.

ThriveOn is the first collaboration of its kind in the nation – a partnership with a private medical college, a community foundation, and a leading innovator in urban development – all sharing a vision and mission.



Listening. Collaborating. Serving.

Great things happen when people join together and take action.

From the very start of our Collaboration, we have made it a priority to put resident and stakeholder voices at the center – honoring the community's history, culture and people. By listening and collaborating every step of the way, we we have included the individuals and organizations in the neighborhood to help address needs, guide our strategies, and even shape our identity. Together, we will accomplish our shared mission to help support and sustain a united, equitable, thriving community.

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Girls at Picnic

ThriveOn Art Opportunity

ThriveOn Call for Art

The ThriveOn Collaboration is currently seeking art for the First Floor Community Space and Exterior Parking Structure of its new home in the ThriveOn King development. Check out the details of this Call for Art and join in creating and celebrating the future of the community.

Submit today

Make a Difference in Milwaukee

Make a Difference in Milwaukee

The ThriveOn Collaboration, in association with The Greater Milwaukee Foundation, is currently recruiting for the position of Senior Director, ThriveOn Guest Experience and Strategic Partnerships. Check out the details of this position and consider all the opportunities available across the Foundation.

Apply today


Building on a Vision

ThriveOn King

ThriveOn King will soon be a vibrant hub designed to help sustain health and growth in our community.

The mission of the ThriveOn Collaboration is physically embodied in the restoration and redevelopment of the historic Gimbels-Schuster’s building on King Drive, at the nexus of three vital neighborhoods: Halyard Park, Harambee and Brewers Hill.

It will become the new home for the Greater Milwaukee Foundation; house the Medical College of Wisconsin's community engagement programs, and will also include community early childhood education services; and provide affordable housing, community spaces, and more.

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Construction Updates

The ThriveOn King building has come out of its shell. Cladding removal is complete, the original brick façade is showing, and masonry restoration is in progress.

Two big demolition projects, the loading dock foundation and the elevator tower steel demolition, are complete. We’ve restored masonry on the north elevation of the building and completed the core & shell bathroom wall layout on the 3rd floor.

Overall, construction at the ThriveOn King building continues to progress nicely, and we’ll be starting the site grading and roof slab repairs soon.

We’ll share more updates with you as they happen!


ThriveOn King Barbershop

Keeping Our Communities Affordable & Inclusive

The ThriveOn Collaboration is committed to keeping our communities affordable and inclusive, and respectful of the people who make up the backbone of our neighborhoods. That's why we are a supporter of the MKE United Anti-Displacement Fund, which provides financial assistance to help ensure that long-time, income-eligible homeowners are not displaced due to rising property values and new developments.

Learn more about anti-displacement strategies


Historic Halyard Park

Named for banker and activist Ardie Clark Halyard and her husband Wilbur, who sponsored the area's redevelopment in the 1970s, Halyard Park is a unique, vital residential neighborhood within Bronzeville and a bastion of Black homeownership. Learn about its inspiring history and current strengths and challenges.

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ThriveOn King Basketball


The Better the Team, the Greater the Change

At the ThriveOn Collaboration, we are proud to have assembled a team of amazing individuals who contribute the best of themselves in order to achieve a shared goal. We are also privileged to partner with community members dedicated to our common vision – to help all of Milwaukee achieve equity, health and prosperity. Every month, we feature a different partner of whom we are especially proud – from inside our team – or from our extended family in the community.

Greg Wesley



Gregory M. Wesley, one of the three co-chairs at the ThriveOn Collaboration, is the senior vice president of strategic alliances and business development at the Medical College of Wisconsin (MCW). He is a former partner at Gonzalez, Saggio and Harlan LLP in Milwaukee, and served on the MCW Board of Trustees from 2009-2016. His impressive range of legal experience includes advising clients from a broad range of industries including healthcare, real estate development, financial services, retail and manufacturing. Wesley is also a past president of the Wisconsin Association of African-American Lawyers, a former chair of the Milwaukee Urban League Board of Directors, and a past trustee of the Faye McBeath Foundation.

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ThriveOn Collaboration Grant Program

The ThriveOn Collaboration is offering funding to encourage youth social connections, promote peace, and build community cohesion in the Harambee, Halyard Park & Brewers Hill neighborhoods. Grants from the fund will range from $250 to $7,500.

Nonprofits interested in partnering with residents, community leaders and stakeholders in activities that promote community cohesion, foster constructive relationship with community residents and stakeholders.

The Collaboration will consider proposals from groups, agencies and organizations with a charitable status as determined by the IRS internal revenue code 501(c) 3. Please note: Entities that do not have this designation may use a fiscal sponsor (organization recognized as a 501 (c) 3 charitable entity) to serve as the recipient and manager of the grant.

Eligible nonprofits are required to have board membership that is at least 10 percent people of color. The term “people of color” refers to all persons who are not categorized as white by the U.S. Census.

Criteria for funding will include the expected activities and events and the prospect for achieving the fund’s goals, the track record of the applicant, the degree of the collaboration with others and willingness to share information and plans, and the quality of the proposal as described below.

Download grant eligibility and application details (DOCX)
View current cycle for the ThriveOn Collaboration grant program (PDF)

Sign up today to join us for a grant application information session.

View current grant recipients


Newsroom Updates

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Meet the Partners

Meet the Partners

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Meet Our Team

Meet Our Team

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Contact Us

ThriveOn Collaboration

Darlene C. Russell
Director of Community Engagement
(414) 336-7044
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