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ThriveOn Collaboration


Welcome to the ThriveOn Collaboration

ThriveOn maintains a joint vision for a Milwaukee that is equitable, healthy and thriving for all. Achieving this vision requires focusing on places where investment has been scarce and supporting people of color, who are disproportionately affected by health and social disparities. 

By building on the vibrant history and assets present in our city, we can realize this vision for the future, but only if we work together. The community is our partner and guide as the Greater Milwaukee Foundation, the Medical College of Wisconsin, and Royal Capital Group come together to catalyze investment in people and place. 

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As residents, as organizations, as partners, we are learning with and from one another to determine our path forward. Our journey begins on Historic Dr. Martin Luther King Jr. Drive, at the junction of Halyard Park, Harambee and Brewers Hill – three vital neighborhoods full of talent and opportunity yet not fully realized because of underinvestment and inequity.

Here is where we will stand and center our collaboration to enhance health, economic and social benefit for this community and beyond.

What was once the anchor of commerce in the city’s core, Gimbels-Schuster’s Department Store, will once again be a vibrant hub. This historic building at 2153 N. Dr. Martin Luther King Jr. Drive will be restored and reborn by the Royal Capital Group as the physical manifestation of our collaboration, including the new headquarters of the Greater Milwaukee Foundation, and the community engagement programs of the Medical College of Wisconsin. Once this building is completely restored, multi-income housing will be offered to those in the community.

Together with community, we invite additional collaborators who will invest in new amenities and opportunities in the area and fulfill residents’ aspirations of a thriving, affordable place to live, work, learn and play. Our approach to identifying priorities and making decisions features a robust community engagement plan, to include:
  • A series of public visioning sessions
  • Dozens of one-on-one interviews with residents and stakeholders conducted by fellows hired from the neighborhood
  • Community events allowing for input and engagement

What comes next is up to all of us.


The Story of the GMF-MCW Partnership

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Meet the Partners

Meet the Partners

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Meet Our Team

Meet Our Team

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We are actively monitoring the current situation regarding the coronavirus (COVID-19) and its impact. We continue to work with the community and our partners through virtual and remote options, and are moving forward with our mission of a Milwaukee that is equitable, healthy and thriving for all.

For up-to-date information on COVID-19, visit the Medical College of Wisconsin’s Coronavirus (COVID-19) website.

Office Hours

Monday through Friday: 2:30 pm to 3:30 pm


Recent Events

Partnership Letter on Recent Events (PDF)

Contact Us

ThriveOn Collaboration

Bregetta Wilson, MS, LPC-IT
(414) 290-7339
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