ThriveOn King

Building on a vibrant history and a shared vision

As construction begins to restore and re-purpose the former Gimbels-Schuster’s building on King Drive, we are excited to share our vision and progress with the community, and to thank all of you for your ideas, input and feedback. Our engagement with residents helped clarify the vision and shape the goals of this project from the start, and it continues to inform how space on the development’s first floor will be designed for community use and what additional partners may be engaged to provide expanded amenities to the neighborhood.

An Inspired Location

ThriveOn King will be located at 2153 N. Dr. Martin Luther King Jr. Drive, the nexus of three vital north side neighborhoods – Halyard Park, Harambee and Brewers Hill. The location was selected because it offers a great opportunity for catalytic impact and for realizing the vision to bring economic and social benefit to communities of color disproportionately affected by disparities.

ThriveOn King Floor Schematic

An Historic Renovation

  • Nearly 400,000 square feet
  • Offices for anchor tenants (GMF, MCW)
  • First-floor community space
  • Over 70 residential units, mix of incomes
  • Early childhood education space
  • Space for future partners

A Vibrant Hub

The Greater Milwaukee Foundation (GMF) and the Medical College of Wisconsin will be anchor tenants on the first floor. The completed ThriveOn King building also will house tenant partners, apartments and a Community Hub. Tenant partners include Malaika Early Learning Center, Versiti Blood Center of Wisconsin and JobsWork MKE. Primary elements of the Community Hub include a café, a neighborhood hall, community rooms, makerspaces, a food demonstration center, conference rooms and prestige areas focused on art, culture and history.

Committed to offering early childhood education services, ThriveOn Collaboration has partnered with Malaika Early Learning Center to operate a new 14,000 square-foot center on the first floor. It is also planning to develop 89 residential mixed-income units for seniors and families and additional office and retail space. 

The Health Equity Scholars Program (HESP) is a four-year health equity training track for medical students enrolled on the Medical College of Wisconsin-Milwaukee campus that will address the urgent need for physicians from groups underrepresented in medicine who are trained to expertly care for those in Milwaukee who have historically lacked access to health and well-being resources. These students will have the opportunity to be part of a Learning Community residing in the apartments in the ThriveOn King building. As neighborhood residents, they will develop first-hand knowledge of physical and recreational assets of these communities, develop social networks along with the expertise, practical skills and hands-on experience necessary for a productive and sustainable career in health equity.

A parking structure estimated to include more than 300 parking spaces is being developed for the southwestern corner of the property with community input. Its façade is being designed with greenery and/or public art in mind. ThriveOn will work with the city to maximize parking for neighborhood residents.

ThriveOn King A Vibrant Hub Rendering

ThriveOn Collaboration Vibrant Hub with Kids

ThriveOn King

Tour ThriveOn Collaboration Location

Take a tour through the space and learn about the vision for the ThriveOn King location.