Building on a vibrant history and a shared vision
The former Gimbels-Schuster’s building on King Drive has been transformed! ThriveOn King was conceived with a vision for a Milwaukee that is equitable, healthy and thriving for all and built upon the ideas, input and feedback from the community. Our engagement with residents clarified the vision and shaped the goals of this project from the start, and it continues to inform how we proceed into the future.
A Vibrant Community Hub
ThriveOn King will feature community, commercial and residential space that offers new resources and opportunities to the neighborhood. The first floor of the building will house our anchor tenants, Malaika Early Learning Center, JobsWork MKE and Versiti Blood Center of Wisconsin, and will also feature community gathering space, public art, wellness space, healthy food options and more. ThriveOn King will also serve is the new home for the Greater Milwaukee Foundation and house the Medical College of Wisconsin's community engagement programs.
The parking structure, located on the southwestern corner of the property with community input, includes more than 300 parking spaces. Its façade will continue to be improved with greenery and public art.
Other Programs
The Health Equity Scholars Program (HESP) is a four-year health equity training track for medical students enrolled on the Medical College of Wisconsin-Milwaukee campus, aimed at addressing health and health care disparities in Wisconsin and Milwaukee's shortage of physicians. These students will have the opportunity to be part of a Learning Community residing in the apartments in the ThriveOn King building. As neighborhood residents, they will develop first-hand knowledge of physical and recreational assets of these communities, develop social networks along with the expertise, practical skills and hands-on experience necessary for a productive and sustainable career in health equity. HESP will support these students’ growth into physician-leaders who can transform healthcare alongside the Milwaukee communities in which they serve.
A key focus area for the ThriveOn Collaboration includes housing and investing in the availability of dignified and affordable housing for area residents. ThriveOn King is preparing to include approximately 90 units of mixed-income housing for families, seniors and students. The residential portion of the project is scheduled to be soon. If you’re interested in being contacted about this, please email info@royalcapital.net.
An Historic Renovation
- Nearly 400,000 square feet
- Offices for anchor tenants (GMF, MCW)
- First-floor community space
- Approximately 90 residential units
- Early childhood education space
An Inspired Location
ThriveOn King Public Artwork
Arts to Bring Inspiration and History to ThriveOn King
Over 20 acclaimed and home-grown artists will bring the history, heritage and culture of Bronzeville to life throughout the first floor of ThriveOn King. From tile to embroidery, painting to sculpture, the art of ThriveOn King will vary in size, medium and placement, but collectively, the works will immerse guests in the legacy, vibrancy and potential of Milwaukee’s Black community.
Neighborhood residents have emphasized the importance of art to the community and have helped lead plans to ensure its meaningful integration into ThriveOn King since the project’s inception. We are excited to see these inspirational works coming to life and to start showing the community how their perspective is being honored.
Check out the latest details, including featured artists and how they were selected, in our latest press release!
ThriveOn King Public Space Naming
Honoring the Past, Inspiring the Future
Community residents, along with key ThriveOn Collaboration stakeholders and partners, have nominated past and present African American leaders for special recognition within the ThriveOn King building. Our partners in philanthropy are sponsoring prominent public spaces throughout ThriveOn King’s first floor to be identified and named after these esteemed leaders.
Together, these leaders have made, and continue to make, extraordinary contributions to the Black community, directly connected to the ThriveOn priorities of housing, early childhood care and education, wellness, community engagement and economic opportunity.
The names of our honorees are currently being revealed. Check them out here!
Tour ThriveOn Collaboration Location
Take a tour through the space and learn about the vision for the ThriveOn King location.